For Alon Green, a redefinition of the way we approach waste and recycling is a mission with pursuing. The traditional methods of waste management have long needed a fresh perspective. As the largest generators of plastic waste, today's global population faces both an environmental challenge and an opportunity for change. Alon Green aims to turn the tide, transforming waste into a valuable resource, and fostering a more sustainable tomorrow.
I had the privilege of collaborating with the Alon Green team to shape their visual identity and craft a compelling message. Our work aimed to communicate Alon Green's unique value proposition — one that merges innovation, ethics, and environmental stewardship.
After a dedicated period of research and discovery sessions, we began our journey to rebrand Alon Green. Our mission was clear: to not only revamp its visual identity but also to clarify its definition and mission.
Through an in-depth understanding of Alon Green's core values, we collaboratively crafted a compelling and concise message which serves as a beacon to communicate the essence of Alon Green.
In addition to reshaping the brand's core message, we also designed comprehensive brand guidelines. These guidelines encompass visual identity best practices, messaging strategies, and guidelines.
This project was the result of close collaboration and commitment to a clear definition of the Alon Green's mission. It was not just about rebranding; it's about redefining the future of waste management and recycling. With the new visual identity and messaging strategy, Alon Green is well-prepared to continue its journey towards a more sustainable world.
After the period of my collaborative effort with Alon Green, we achieved integration of our messaging and visual identity guidelines across all essential touchpoints. From social media platforms to websites, products, and everyday customer communications, Alon Green now resonates with a consistent and compelling voice.
